Alisha ZJ Smith is a dedicated leader, mentor, and the driving force behind The Back Office. With over 15 years of experience in customer service and more than a decade in leadership, she has built her career on developing people, strengthening operations, and creating environments where both businesses and individuals can thrive.

Known for her resilience, authenticity, and results-driven approach, Alisha brings more than just professional expertise—she brings lived experience. Having overcome significant life challenges, she has transformed adversity into purpose, using her journey as a foundation to uplift and empower others. Her ability to lead with both strength and compassion allows her to connect deeply with those she serves while delivering real, lasting impact.

Through The Back Office, Alisha provides the structure, strategy, and support that businesses need to grow with confidence. She is passionate about helping others move forward—whether that means building stronger systems, developing leaders, or creating clarity where there is chaos.

At her core, Alisha believes in resilience, continuous growth, and the power of leading with love, care, and intention. Her mission is not only to support success behind the scenes—but to inspire it at every level.